6 types of Twitter conversations

The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here’s how.

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Leave it to the Pew Research Center to find meaning in the madness.

In a recent graphic, the research giant illustrates that, despite Twitter’s vastness, there are really just six types of conversations that occur on the platform. Here’s a brief description of each:

1. Divided: This conversation type references different groups of Twitter users who discuss polarizing topics. Users in one group rarely talk with users in an opposing group. Think politics.

2. Unified: Unified conversations occur within close communities, like those formed around hobbies, professional organizations or conference attendees. Users connect with each other to swap information and ideas.

3. Fragmented: The conversations around products and celebrities are fragmented-the people who follow these topics are large and very different from each other.

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