That needs to change immediately.
The people who “get” social media don’t think about the platform; instead, they think of people and the relationships that can develop there. Social media is not a destination or place to go; it is a way of getting there.
The social aspect of social media is the most important vehicle to drive a return on the time invested. If the social aspect of social media is the car, then community management is the steering wheel.
Here are six simple things to look at—three each on Twitter and on Facebook—to determine whether you are on the right track:
Principles for Twitter use:
1. Scan your last 50 tweets. If you don’t see any @ symbols, you’re doing it wrong. The point of the platform is to engage, and the absence of those symbols shows that you aren’t doing so. Twitter is not the platform to continually blast your latest press releases.
2. Look at the links you have shared. Do they all lead to your website? If they do, you’re too promotional. Provide content and tidbits that your audience will find relevant and valuable. The great news is there are millions of content producers out there who will welcome your sharing their content. Eventually, people will recognize your sharing and return the favor.