Relevance is causing quite a buzz these days.
Successful PR firms of the future will be hybrid agencies that specialize in developing valuable content to drive a company’s business goals. Those that fail to create relevant material and show how it connects to the bottom line will become obsolete.
Whether you work at an agency or are seeking an agency partner to take promote your brand, here are six ways that innovative public relations agencies are handling the development and dissemination of content.
1 . Story finding. Most buzz about content from brands has focused on storytelling. Still, that’s just part of the equation in the new PR world. With 72 hours of video uploaded to YouTube every minute, you must first uncover your amazing stories in order to post them online. The most valuable PR firms are experts at story finding, the prerequisite to storytelling. Effective story finders help their clients embed PR team members into key company departments as brand journalists, working like beat reporters to identify stories that align with key product lines and messaging.