6 ways brands should use Google+ hangouts

Follow the likes of Dell and Cadbury and engage your fans in a hangout. Unveil a product, answer questions, or try one of these other four ideas.

Ragan Insider Content

You can invite specific users to your hangout, or make it public. The first nine people to enter can claim hangout spots. Once your chat is over, you can post a recorded stream of your hangout to your YouTube channel.

Businesses large and small are taking advantage of the new feature in all sorts of creative ways. The U.S. Open tennis tournament hosted a live hangout from the men’s final where Kevin Skinner, a broadcaster, and retired pro Taylor Dent interacted with fans around the world. They did the same for the women’s final, and placed the entire event on the U.S. Open YouTube channel.

This is a top way for businesses to earn loads of YouTube views, and even more attention via word of mouth. Want to get started?

Here are six more examples for inspiration:

1. Call in the experts (Asos)

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.