6 ways live videos link TV to social media

As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.

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Whether you watch La Liga soccer matches on Facebook Live, are looking forward to NFL’s Thursday night football games on Twitter and Periscope this fall or are enticed by a political candidate’s live story on Snapchat, live streaming has affected the way brand managers share content with their audiences.

Here are six reasons why PR and marketing pros should consider creating branded content for these platforms:

1. Live video is breaking records.

If you’re still not sure if your organization should be creating live-video content, I have one word for you: #ChewbaccaMom.

Candace Payne went from being a stay-at-home mom to a video sensation after posting a video of herself trying on a Chewbacca mask in a Kohl’s parking lot. Shortly after posting the video hilarity—and virality—ensued.

The video has racked in more than 150 million views and set off an unprecedented rollercoaster of TV opportunities, potential brand deals for Payne and a visit to Facebook’s headquarters.

2. Live video consumption will increase with the growth of mobile.


Whether you call it “social TV” or “interactive TV,” new social platforms and apps are changing the way we consume content on screens.

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