6 ways social media managers can win with humor

Humor can build rapport and start conversations on social media. Follow these tips to make followers laugh and avoid offending them.

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This article first appeared on PR Daily in November, 201l5.

There is a way for your business to show a little personality and be funny on social media.

Granted, well-known businesses have bombed with jokes, but overall, posting a joke will have customers laughing and garner new fans.

To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into posts.

1. Everyday funny

This is an easy way to make a lighthearted joke or pun. Take a look at what you do or sell every day and ask yourself what’s funny about it. Let’s say you run an accounting firm. You could post on the well-known meme with “Keep Calm and Carry On Reconciling.” Or you could post a photo of a mother and baby that reads, “I love you, my little tax credit.”

2. Viral

Jump on the bandwagon. Viral videos are a great way to connect with your followers and fans. If you connect it to your business in a joke, even better.

3. Would your mom find it funny?

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