In reality, it’s negative, because people who can’t find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide. At the very least, with no positives for balance, it’s very risky, since the first negative mention of you or your company will kill your reputation.
The simple solution is for you to define your online identity early with positive content—starting with a business website with the right domain name and an “about me” page with pictures that paint a positive image of your background, accomplishments and current mission.
In addition, there are many other proactive ways to expand that positive presence, including the following:
1. Claim your identity on social media before someone else does.
You may not think it’s important to have a Facebook or Twitter account, but once you and your business get some traction, others with less scruples will be quick to grab your name and use it against you. Identity theft can be as devastating to a business as it is to a person.
2. Actively contribute to common business and personal profile sites.