Media Relations 6 ways to connect social media to e-mail marketing Are you making the biggest mistake of e-mail marketing? By Claire CelsiFeb. 8, 2011 SHARE The first (and my favorite) advice is to save the “good stuff” for your e-mail blasts. After all, your customers won’t be eager to read your e-mail if you’ve already tweeted your best advice all week. The biggest mistake to make? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.