6 ways to market to Gen Y
They’re young; they’re fresh; they like to spend money, even though most of them have little of it. So, how do you reach this generation — a generation with the highest consumer confidence, according to Monica O’Brien, director of digital at the firm, Fizz? O’Brien offered six ideas.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
