6 ways to pitch social media to your boss

Plenty of PR and marketing pros are still trying to sell the boss on the value of social media. What’s the best way for you to broach the subject (again) and keep your job? Some say the boss feels safe with a thick binder full of color graphs that he can hold. Others suggest a PowerPoint presentation. Either way, you must include measurement tools, crystal clear objectives, lead generation, and customer loyalty. And leave the execution for last. — Susan Young