6 ways to prove PR value with Google Analytics

Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.

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You’ve pitched the story, secured some big placements and compiled a stellar clip book for company leadership. It’s time to kick up your feet and enjoy a job well done, right?

Wrong. With online measurement platforms at hand, you’ve only just begun.

Google Analytics helps industry pros go beyond vanity metrics such as circulation to demonstrate how PR directly affects brand awareness and sales. To illustrate PR value and highlight social media successes, add the following Google Analytics tricks to your toolkit:

1. Compare time frames to measure growth and improvement.

Whether it’s a six-month success report, the end of a PR campaign, or just time for your weekly recap, using Google Analytics’ “compare to” time frame tool can show how your work contributes to website audience growth.

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