Media rooms also create a “visual” return on investment for your client or organization. A good media room will be a hub for information, a place where reporters and bloggers can file stories. It also presents an opportunity for great relationship building with these media members you’ve never met before.
However, not all media rooms are created equal. For example, I recently attended a large industry conference with a very lackluster media room; when I asked for the list of attending media, I was met with a blank stare. Not good.
“Organization is key,” said Eileen Melnick McCarthy, senior communications specialist at the Canadian Foundation for Healthcare Improvement in Ottawa. “Remember the reporter is your client, so do what it takes to ensure they get what they need.”
Here are six ways to ensure your media room works for everyone: