Facebook launched Timeline in February 2012, and ever since then it has had strict rules for business pages and their cover photos.
The photos couldn’t contain calls to action, prices or purchase information, contact information or references to Facebook features. You were limited to just posting a picture. You had to be creative.
But times have changed, and now business owners can (almost) forget those rules.
Facebook recently relaxed its cover photo guidelines. The only rule left standing is that your text cannot take up more than 20 percent of the cover photo space. This is great news for page administrators who are eager to use cover photos to their full potential.
Here are six ways businesses can take advantage of the new cover photo rules:
1. Ask your fans to like you.
It seems simple, but until recently Facebook forbade a call to action like this on cover photos. Take this opportunity to be straightforward with your fans and give them the most direct call to action out there: “Like us!”
Package your request around a human face, and use an obvious arrow or line to point to the like button on your page. You can also combine the “like us” request with a reason someone should like you. For example: “Like us to receive exclusive offers.”