6 ways to use Pinterest for storytelling
Think of your products in terms of stories—and make them come to life on Pinterest. Communicators from Disney Parks, PBS and Definition 6 show you how.
Ragan Communications publishes PR Daily.
The conference featured presentations from communications professionals at Disney Parks, The Phoenix Suns, Whole Foods, Google, ESPN, Southwest Airlines, Marvel, Microsoft and Zappos to name a few.
I participated in a panel discussion about how brands can use Pinterest for storytelling. The panel featured Whole Foods’ Michael Aaron Bepko, global online community manager; and Kevin Dando, director of marketing communications for PBS; and Samantha Hosenkamp, social media director for PR Daily.
As a supplement to the ideas I shared during the lively discussion, here are six tips brands can use to leverage Pinterest for brand storytelling:
1. Incentivize your community to participate. Consider sponsoring contests and promotions to reward your community for generating content on the platform. For example, start a “Pin It to Win It” campaign for users who pin specific images related to your brand. Everyone that pins within the guidelines of your promotion are entered to win a prize or some recognition for their efforts. Perhaps the winner serves as your Pinterest brand ambassador or gets some more formal role for a period of time (e.g. summer intern for your brand).
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