6 ways to use Pinterest for storytelling

Think of your products in terms of stories—and make them come to life on Pinterest. Communicators from Disney Parks, PBS and Definition 6 show you how.

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Ragan Communications publishes PR Daily.

The conference featured presentations from communications professionals at Disney Parks, The Phoenix Suns, Whole Foods, Google, ESPN, Southwest Airlines, Marvel, Microsoft and Zappos to name a few.

I participated in a panel discussion about how brands can use Pinterest for storytelling. The panel featured Whole Foods’ Michael Aaron Bepko, global online community manager; and Kevin Dando, director of marketing communications for PBS; and Samantha Hosenkamp, social media director for PR Daily.

As a supplement to the ideas I shared during the lively discussion, here are six tips brands can use to leverage Pinterest for brand storytelling:

1. Incentivize your community to participate. Consider sponsoring contests and promotions to reward your community for generating content on the platform. For example, start a “Pin It to Win It” campaign for users who pin specific images related to your brand. Everyone that pins within the guidelines of your promotion are entered to win a prize or some recognition for their efforts. Perhaps the winner serves as your Pinterest brand ambassador or gets some more formal role for a period of time (e.g. summer intern for your brand).

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