How can your content make the cut? To become a must-read resource for your target market, you need an edge. Come up with some good charts and stats, and that’s exactly what you’ll have.
Few companies have good data, and most are looking for it. When I worked in management consulting, I spent countless hours looking for information on market size, market share, and pricing trends for various industries. I know I wasn’t the only one.
There’s a real need for good, interesting, and insightful stats. If your company can help satisfy this demand, you’ll be able to make your corporate blog an indispensable resource.
Here are six ways to use your stats and data to attract and retain an audience for your corporate blog:
1. Make it good. You need a stat that people really want. My rule of thumb: Would someone at a consulting firm hunt for the stat until 1 a.m. because it would look good in a report or proposal? If the answer is yes, you have gold.
2. Visualize. Everybody loves charts and infographics. If your stats are turned into lines, bars, and pies, you’ll have something powerful to use in market and media outreach. Also, it’s the sort of compelling content that turns first-timers into regular visitors.