60 Twitter tools for PR and marketing pros

This list of resources can help brand managers find and create content, build influence, measure tweets and more. 

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Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Here are 60 tools PR and marketing pros should check out:

The most popular tools

1. Bit.ly

Bit.ly shortens links, but perhaps more importantly, it also tracks link clicks.

2. Tweetdeck

Tweetdeck allows you to create multiple streams that can be based on your feed, keywords or searches. You can also easily tweet, retweet and respond through the app or desktop version.

3. Hootsuite

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