Instagram has grown profoundly in the three years since Facebook purchased it.
Although the service has only recently opened to marketers, its potential as a vehicle to reach consumers and tell stories in an interesting, profound way is clear.
The best practices for Instagram marketing are only starting to emerge, and organizations like SocialMediaOnlineClasses.com want to make it easier for all of us.
The group has released an infographic that offers 64 tips for launching an effective Instagram marketing strategy.
If you can’t imagine incorporating all 64 tips into your Instagram campaigns, remember that strong Instagram marketing boils down to these three things:
1. Point of view: A company launching an Instagram presence should understand its own big picture. What do you stand for? What would you say, and what wouldn’t you say? If a brand has nothing to say or no point of view, it has no business launching a social presence.
2. Authenticity: Sure, authenticity goes hand in hand with having a strong brand point of view, but there’s more to it. Authenticity means that you’re not trying too hard to fit in or sound real. Your brand voice on Instagram should be obvious. If it’s not, it’s time to have a conversation with your team.
3. Aesthetic: You don’t have to be an expert photographer to be good at Instagram—that’s the beauty of the app. As a brand, you should have an aesthetic. You should have a look and feel that is undeniably your brand.