7 challenges that marketers face

Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.

Ragan Insider Premium Content
Ragan Insider Content

It may be time to take a step back and look at how education and information sources are meeting these challenges.

Here are the seven difficulties for today’s communicators, each followed by an idea or three about how to address them. Please add your own thoughts in the comments section.

1. Technology adoption and automation: An ongoing challenge is balancing human intelligence, strategy, and likability with the precision of analysis gleaned from big data.

There’s much professional fear of technology. Some deals with nomenclature and the failure of tech and social media firms to make their products easily accessible. We also need information and education to get more specific, refine roles, and better define which data sets matter, as well as how people can master these evolving tools.

2. Integration: “Marketing in the Round” (co-authored with Gini Dietrich) has been out for a year, and most marketers agree that integration should occur in marketing, but it remains a huge issue. People still think in silos and are not stretching to create better results by teaming with other communicators.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.