1. Is your campaign integrated? A campaign is more than a news release. Most successful campaigns adopt a multichannel approach comprising online and offline PR tactics, including developing a media kit, writing a blog post, producing a video and/or podcast, and organizing a Tweetup or event for key stakeholders. If all the components don’t integrate, the campaign is less likely to succeed.
2. Is everyone prepared for the campaign’s launch? Think about the key stakeholders in your organization and how this PR campaign will affect them. Is your key spokesperson (who works in another department) available to talk at a moment’s notice with a blogger or reporter, or to answer Twitter, Facebook, or LinkedIn questions?