Within the first day of “The Hunger Games: Mockingjay, Part 1” presales, the film accounted for 80 percent of Fandango’s ticket sales. The series has broken box office records and more than 50 million copies of the original novels have been sold.
The dystopian world of Panem, the government of which sends child tributes to fight to the death each year, contains plenty of social commentary, but there are many crisis communications lessons to be learned. Here are seven insights:
1. A good spokesman can make all the difference. “I’m still betting on you, girl on fire.” –Cinna
Katniss Everdeen becomes an unlikely hero after volunteering to save her sister and defying the Capitol. Though she never wanted to be the symbol of the rebellion, people in Panem’s districts relate to and listen to her—hallmarks of any great spokesman.