A little dirt never hurt anyone; just wipe it off. Translation: Yes, crises happen, but there are ways to recover. You’ve just got to get up and do it.
Who ever said life was fair? Translation: So your team lead took credit for a placement you scored? Suck it up. You can’t say, “No, wait, I secured that.” No one likes a whiner, tattletale, or attention hog.
This hurts me a lot more than it hurts you. Translation: Your client felt awful throwing that press announcement and messaging prep over to you an hour before they were due on a call with the CEO. Riiiight …
Always say “please” and “thank you.” You’ll get more. Translation: Media love polite PR pros. Can anyone really resist one?