7 dead ends on your website—and how to fix them

Your visitors shouldn’t end up frustrated as they try to do business with you. Check out these blind alleys, along with the solutions to keep your customers engaged.

Ragan Insider Premium Content
Ragan Insider Content

Once you have them, are you making the most of those visits, or is your site sending them down dead-end streets where your user flow completely stops?

Sadly, most websites are filled with dead ends.

Here are seven blind alleys that are probably on your site right now. Those hidden corners where you offer your visitor nothing—your “thank you” pages, your “Nothing Found” pages, and even your most-visited marketing pages.

The following seven dead ends are all huge, yet common, missed opportunities.

1. Service pages

Amazingly, most marketing websites have pages that just stop. No call to action. No internal links. The text just ends, and the visitor is left at a lonely little footer.

Great websites have pages designed specifically to gently guide visitors toward actions, toward next steps.

Detour: Add calls to action at the bottom of your services pages, offering to answer questions, start a conversation, get in touch.

Detour: Add internal links throughout your site, directing visitors to related, high-value pages.

2. Blog posts

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.