7 dos and don’ts following a social media mishap

Even the most cool headed among us can let emotions get the best of us online. Here are some things to add (and avoid) in your strategy. 

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Social media is so powerful that a single post can make or break a brand’s reputation. This is why it’s important to think before you post, either as yourself or on your business’s behalf.

Still, sometimes things don’t go as planned. What seemed like a good status may turn out to be offensive or insensitive once feedback starts coming in. If you find yourself in this scenario, don’t despair. You can bounce back from a social media mishap with these tips:


1. Own it. Mistakes happen, so be the bigger person by acknowledging the situation and taking ownership of it.

An example of this is what frozen pizza brand DiGiorno did after a blunder. The company decided to ride on a trending topic on Twitter at the time, saying “#WhyIStayed You had pizza.” As I turned out, the #WhyIStayed hashtag was trending in reference to the different personal reasons women had for staying in abusive relationships. DiGiorno deleted the post, admitted they didn’t check the context of the hashtag first, and replied to every angry tweet with a personalized apology.

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