For all the amazing new marketing tools that have been called “the next big thing,” there remains one that consistently delivers spectacular return on investment.
Email marketing has risen to the top over the past several years.
A recent Campaign Monitor study found that for every dollar spent on an email marketing campaign, the average return on investment is $44. However, achieving that level (or higher) of ROI requires marketers to follow a set of proven best practices.
An infographic by MageMail outlines seven essential tactics for email marketing success:
1. A solid strategy that lays out clear goals and a path to achieve them.
2. A list of promising leads and a captive, interested audience.