7 essential skills for new marketers

Marketing is about more than simply having creative ideas. Measurement and tech savvy are simply part of the job now.

Ragan Insider Content

In today’s economy, it’s not enough for marketers to just be creative thinkers with business savvy. To survive, marketers must evolve and cultivate skills that will push them into the next phase of digital marketing.

Changes to the communications landscape demand that marketers bring a new set of skills to the market that would be unrecognizable 10 years ago: social media, content marketing, and behavior-based performance indicators.

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