Once you are acquainted, here are our top seven Google Analytics metrics to watch:
1. Bounce rate
Put simply, bounce rate is when a user visits only one page on your site before heading to another site altogether, i.e., “bouncing” off your site.
However, marketers and site owners alike often misinterpret the reason behind a bounce. Although a bounce might mean that a user isn’t finding the information or products he or she had hoped for, it’s often an indication of a poorly optimized landing page that lacks clear calls to action.
The site may, for example, have the best content in the world, but unless there’s an easy-to-spot Web form right above the fold or a service to buy at the end of that long sales page, the user will have no motivation to explore the site, let alone move further down the conversion funnel.