This article originally appeared on PR Daily in February of 2018.
For your audience to be engaged, they need to know, like and trust you.
Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
Here are seven:
1. Curate content.
Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. By sharing top-quality content from other creators in your industry, you can position yourself among your audience as a reliable resource. You get the chance to introduce your followers to other content creators and reach a wider audience.
2. Create infographics.
Infographics are liked and shared on social media platforms 3 times more than any other type of post. Highly visual pieces that contain a lot of information in a format that can be easily digested by readers and have the potential to generate a ton of engagement and even attract new followers to your social media accounts.