7 inexpensive social media management tools for brands

You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.

Ragan Insider Premium Content
Ragan Insider Content

I’ve taken some time to check them out, using the same parameters I used to gauge the initial set of tools. To restate, any tool considered must enable you to:

• Schedule posts;
• Connect numerous social media accounts;
• Provide analytics;
• Shorten URLs.

Among free and low-cost options, HootSuite is still the reigning champion, in part because its widespread use means there are many plugins and informational resources available.

However, there are some viable contenders for small business owners to consider.

Here are some additional options for small business owners in need of a cost-effective social media management tool:


Price: Starts at $9.99 per month for eight accounts, offers plans up to $99.99 for 120 accounts.

Platforms: Web application and mobile apps for iPhone and Android, mobile web version.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.