I’ve taken some time to check them out, using the same parameters I used to gauge the initial set of tools. To restate, any tool considered must enable you to:
• Schedule posts;
• Connect numerous social media accounts;
• Provide analytics;
• Shorten URLs.
Among free and low-cost options, HootSuite is still the reigning champion, in part because its widespread use means there are many plugins and informational resources available.
However, there are some viable contenders for small business owners to consider.
Here are some additional options for small business owners in need of a cost-effective social media management tool:
Price: Starts at $9.99 per month for eight accounts, offers plans up to $99.99 for 120 accounts.