7 insider PR tips for students and new graduates

Every year, a PR professor takes her students to meetings with PR executives. Here are the lessons culled from those visits.

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Advice for Young Professionals:

1. Strong writing skills are still essential, especially in the social media era. The ability to write in clear, concise, and brand specific styles is critical. Hone your skills by blogging, journal writing, and reading a variety of media.

2. Seek out criticism before it comes to you and learn from mistakes. Don’t get defensive or emotional when given less than positive feedback. Entitled attitudes need not apply. Be willing and be humble, and complete even mundane administrative tasks with a positive attitude.

3. Take initiative. Some of the best ideas come from young professionals. Don’t be afraid to voice your ideas and opinions. Show your passion for your work and think creatively and strategically about every project you tackle. Being passive in your early career will hold you back.

4. Versatility is an asset. Your career may not take the traditional path you imagine. Don’t be afraid to take a job that is out of your comfort area. Some of the best experiences are those that you did not anticipate. All knowledge you gain is transferable to alternate industry sectors and areas.

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