7 marketing lessons from ‘Blade Runner 2049’

The sequel to 1982’s popular science-fiction film was highly anticipated, but its box-office performance has been lackluster. Here’s how you can avoid similar promotional pitfalls.

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The sequel to the cult favorite “Blade Runner” stars Ryan Gosling and Harrison Ford, along with other A-list actors such as Jared Leto and Robyn Wright.

DigitalTrends.com reported:

In an era where studios relentlessly plunder the tombs of movies past, always looking for the next successful remake or reboot, few revivals have caused as much trepidation and excitement as Blade Runner 2049.

However, it opened to lackluster numbers, bringing in roughly $31 million in its recent debut in the United States and Canada.

Here are several marketing insights you can glean from “Blade Runner 2049’s” promotional derailment:

1. Less is more. Clocking in at 2 hours and 43 minutes, the film’s run time might scare moviegoers away.

Brand managers should remember that audiences have a short attention span, so briefer marketing efforts might play better with consumers.

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