7 myths of email marketing
The words in your subject line won’t send an email to the spam folder, nor are consumers trigger happy with the spam button. Watch out for these tall tales and more.
Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.
These are myths, and there are a lot of them swimming around out there about email marketing.
Before you plan your next email campaign, take a look at this infographic from Alchemy Worx. It busts seven of the most common falsehoods, including:
Consumers are drowning in emails from trusted brands.
Sixty percent of consumers receive fewer than six brand emails per day.
Consumers like to click the spam button.
Less than one subscriber per 2,000 will mark an email as spam.
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