Have you heard that the words you use in an email’s subject line can doom your note to the spam folder?
Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.
These are myths, and there are a lot of them swimming around out there about email marketing.
Before you plan your next email campaign, take a look at this infographic from Alchemy Worx. It busts seven of the most common falsehoods, including:
Consumers are drowning in emails from trusted brands.
Sixty percent of consumers receive fewer than six brand emails per day.
Consumers like to click the spam button.
Less than one subscriber per 2,000 will mark an email as spam.
If brands send more emails, consumers simply ignore more.
If you send four emails in a month instead of one, the number of consumers who will open at least one email doubles.
The subject line can send the email to the spam folder.
Keywords have little to no effect on whether an email ends up in the spam folder.
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Kristin Piombino is associate editor of Ragan.com.