7 pre-Internet PR tools
Papers, pagers and in-person press conferences were the way of the world before everything turned digital.
Sure, Mad Men shows us advertising execs who were smoking cigarettes and drinking hard liquor as part of their daily routines. However, in the real world of PR and news, what was happening before Google, YouTube and satellite media tours? In 1947, the Public Relations Society of America was formed. In the 1950s, PR executive Dan Edelman, founder of the global agency bearing his name, created the first media tour. Fast forward to the 1980s and early 1990s, and the work of PR pros had evolved, but was markedly different than how we roll today. Every day, we depended on:
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