7 questions and answers about a career in PR

Curious about how networking can help you work your way up, or what professional associations to join? Learn from one pro’s experience.

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It was a small and intimate event. I thought I’d share my answers to some of the questions that were lobbed our way during the discussions. They might help younger pros as they consider their career path and options down the road.

Q: How would you describe your career path?

A: A jungle gym (I stole that one from Sheryl Sandberg). The “corporate ladder” has never existed in my experience.

Q: What was your job search strategy when you graduated?

A: To throw darts at a dart board and see which ones hit a double 20.

Since I had no idea what I really wanted to do, my approach was to try a bunch of different stuff and see what was somewhat interesting, then do more of that. Looking back, it was a ridiculous approach. It led me to about five straight jobs with minimal opportunities and very low ceilings. I would have done things a lot differently knowing what I know now. Then again, all those jobs led me to where I am today, so I can’t complain too much.

Q: How has networking played into your job searches?

A: The last two full-time jobs I had (at Beehive PR and Fairview) were both a direct result of networking.

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