7 questions PR pros should ask to tell a brand’s story

Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.

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Not all stories are obvious. People in unsexy or unglamorous industries may wonder why a journalist would be interested in writing their lives and work.

However, all brand managers have stories, expertise or advice to share. The trick is to find and package the stories in an interesting way to catch a journalist’s attention.

Find the stories within your business by asking yourself the following questions:

1. What is different? What are you offering that no other business is? How do you differentiate yourself from your competitors?

Journalists are always looking for something different or unique. How you came to build the company, the products or services you offer or the unique way in which you offer them are all potential stories.

Include in these types of stories what it means for the consumer and what benefits they gain.

2. What is new? There is a reason it is called news; journalists are interested in things that are timely.

If you launched a new product, don’t wait a week to tell journalists about it. Spread the word before and as it happens.

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