7 reasons you should pay attention to Tumblr right now

Tumblr is officially the fastest-growing social network. Here’s why brand managers should be paying attention to it.

Ragan Insider Premium Content
Ragan Insider Content

What’s the fastest-growing social media network? Facebook? Sorry, Mark Zuckerberg, it’s not. Twitter? #ThinkAgain. LinkedIn? Don’t bet your job on it.

The correct answer: Tumblr, the image-heavy, quote-stuffed, Yahoo-owned microblogging platform. (This in-depth post on Business News Daily explains how Tumblr works.)

“Tumblr lends itself to the rapid response, on-the-go blogging that a lot of mobile phone users want without all the hassle of messing around with something bigger and more complicated like a WordPress blog,” Erik Deckers and Kyle Lacy write in their book, “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.