Here are a few common PR mistakes.
You rely on blasting press releases rather than telling a story. “PR” isn’t shorthand for “press release.” A newswire spam strategy might have a temporary effect on search engine optimization, but it doesn’t work over the long term.
Your message isn’t memorable or different. Not every company or product is original, but nearly anyone can craft a distinctive, relevant story.
Your story doesn’t ring true. Authenticity counts. If the customer experience doesn’t live up to the claims, you’ll be lucky if a lack of coverage is the result. And remember, journalists and bloggers are customers, too.