In any content or inbound marketing program, blogging is critical.
One of the many benefits is that regular blogging tends to help a company stay on top of industry trends. This is because publishing content requires consuming it.
It means that content curation’s got to be front and center. Here’s how to stay abreast of what’s happening in your industry.
1. Reader services
There are a number of reader services such as Feedly that curate content for you by collecting blog posts from all over the Internet. Browse through these websites to understand the latest industry trends.
2. Trade show blogs
Historically, trade shows are a good offline lead generation source. However, good trade show blogs provide attendees with industry-specific content. Follow these blogs to understand current trends.
3. Social news streams