7 secrets for tweeting your corporate culture

So your company is on Twitter. If you only send auto-tweets, then no one is benefitting from your presence on the site. “Some people don’t like communicating with a company logo,” Sharlyn Lauby, the president of Internal Talent Management, wrote for Mashable . “But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them.” Lauby offered seven suggestions—with examples—for establishi…