Facebook changes its features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. As a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page and, by extension, your Facebook marketing efforts.
Consider this your cheat sheet. If you’re not already putting these features to work on your Facebook page, now is a great time to start.
Here are seven little-known tricks to maximize your Facebook page:
1. Track your organic and viral visibility.
Statistics are a goldmine for marketers, and Facebook provides no shortage of data and insights to help you track how your content resonates with your audience, as well as which posts spark the most engagement.
You can also see how many people view your Facebook posts organically (your page’s fans) and virally (friends of your fans). Simply hover over the “X people saw this post” link below one of your posts to see the count.
Regularly checking these numbers can help you fine-tune your content so you can post information that resonates with your page’s audience and their connections.