7 social media trends in 2014

More businesses plan to add social listening and social advertising to their marketing plans in 2014, and images are the hot content marketing trend. Is your organization keeping up?

Organizations are finally starting to understand that social media is more than just a giant megaphone for marketing messages. (Better late than never, right?)

There are seven social media trends that are beginning to shape 2014, and an infographic from Media Mosaic examines them. Is your organization participating in any? Here’s a look at a few of them:

1. Social listening

Twenty-four percent of marketers plan to use social listening strategies in 2014. That’s up two percent from 2013.

2. Social advertising

Fifty-seven percent of marketers used social ads in 2013. An additional 23 percent plan to start using them in 2014.

3. Images as marketing tools

Images give customers a lot of information in a short amount of time. This benefits both organizations and their customers.

4. Social media teams

Almost 80 percent (78 percent) of organizations have a dedicated social media team, but only 26 percent currently approach social media holistically.

See the other three trends in the graphic below:

(View a larger image.)

Kristin Piombino is associate editor of Ragan.com.


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