When you think of active social media participants, passion comes to mind just as quickly.
This is both a blessing and a curse for sports teams.
When things are going well for a team, social media channels provide it with a “virtual roar” that can be heard all over the world. But the “virtual boo” can be just as loud.
How do these teams channel this passion?
Let’s serve up some examples of teams that make innovation a big part of what they do.
1. The Chicago Bulls “connect” fans with fans all over the world.
The NBA’s Bulls are one of the world’s most popular sports teams. And it ticks all the social media boxes you’d expect. But the team’s special Bulls Connect social network makes it a must follow.
Bulls Connect is a place where fans can communicate directly to each other, follow other fans, write blog posts, and share photos in a way that keeps this passion in the one place. It comes to life during game time where it connects you with other members, providing an “extended living room” to trade commentary with other fans all over the world.
2. Jenson and Lewis drive the impressive @thefifthdriver Twitter account.