Without a fully formed plan of attack, your content risks falling flat, going unseeing—or frankly, just sucking (thus creating the opposite of your desired effect).
So, how do PR and marketing pros achieve success with content marketing?
A fantastic infographic from HubSpot and Smart Insights provides a solid seven-step approach to content marketing success. Their steps:
1. Benchmark your current use of content marketing.
2. Develop a content marketing strategy.