Media Relations 7 steps to make your presentation more engaging Your content is important, but even more important is making a genuine connection with your audience. By Richard DelahayJuly 1, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.