I recently returned from Las Vegas, where I covered an absolutely massive conference. I was reminded of what a huge undertaking it can be.
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage. With all the noise during these events, it’s easy for even major brand accounts to get lost in the shuffle.
I wanted to offer a few tips to help you get the most out of your own conference and event coverage. Be sure to share your tips in the comments section.
1. There’s no such thing as too much preparation.
You can’t know too much about the presenters. You can’t know your schedule too well. The more front-end preparation you put in, the smoother the event will go for you. I suggest creating a master spreadsheet with your plan of attack that lays out each session that will be covered, who will be covering it, any extra video hits you can do, any paid social media promotion and contact numbers of the entire content team, along with clearly defined roles for each member.
2. There is such a thing as too much coverage.