7 tips for managing a Facebook wall

A recent white paper offers advice for one of the more hazardous jobs in the PR business—overseeing a brand’s Facebook presence.

Just ask the communications people at Nestlé. Facebook users blasted the company for “censorship” after it said it planned to review its commenting policy.

As you know, the way you engage with the outside world on your Facebook page has become a crucial component of the PR professional’s job. Your response—or lack thereof—to wall posts can be downright detrimental to your brand.

If you’re looking for some guidance how to manage your brand’s Facebook presence, Buddy Media released a white paper titled “Strategies for Effective Facebook Wall Posts: A Statistical Review.”

It includes tips and tactics on the best days and times to post, the ideal length, keywords to use, questions to ask, and in-depth advice by industry.

All Facebook, a resource for social media marketers, has taken the white paper and added their own observations to some of the key points under the ambitious title “How To Manage A Facebook Wall In Any Situation.”

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