7 tips for managing social media from McDonald’s

The company’s director of social media spoke with PR Daily about the ways one of the world’s most recognizable brands navigates the unruly world of Twitter and Facebook.

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But how does the company manage social media?

Rick Wion, director of social media for McDonald’s, spoke with PR Daily about the ways the Golden Arches manages the wide world of social media. From that conversation, here are seven tips for social media success, including how you can take action at your organization:

1. Determine why your company is using social media.

Wion said that McDonald’s uses social media for three main purposes:

1. To sell products;
2. To build the brand;
3. To engage with customers and manage issues as they emerge.

Take action: Sit down with your communications, marketing, and PR departments (and whoever else you think should be involved) and determine your objectives for social media. This way, your team will understand its goals and have structure.

2. Employ different strategies for different platforms.

The social media team doesn’t have a one-size-fits-all approach to social media. It has different strategies for the various platforms on which it operates. “People want to see videos, polls, and brand entertainment,” Wion said of the McDonald’s Facebook presence.

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