7 tips for pitching your story

Earning media coverage means covering all your bases in terms of timing, knowing the audience and saying what you need to say in just the right way.

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Here are seven things to consider when trying to earn media coverage for your organization or client.

1. Know the team.

We have staffers who love music and sports. At a drop of a pin, they can tell me more than I’d ever want to know about the players on a team or members of a band – their likes, dislikes, details about their family, and more. You should know the media that covers a client business with the same passion. Follow them on Twitter, dissect their articles and digest their columns religiously. Only then can you understand what they think is a good story and how to catch their attention with your idea.

2. Help them help you.

If a reporter reaches out to you with a question, answer it. And if you can’t, find someone else who can. By helping them the first time, you build a rapport that can go toward a trusted relationship.

3. Time it right.

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