Here are seven things to consider when trying to earn media coverage for your organization or client.
1. Know the team.
We have staffers who love music and sports. At a drop of a pin, they can tell me more than I’d ever want to know about the players on a team or members of a band – their likes, dislikes, details about their family, and more. You should know the media that covers a client business with the same passion. Follow them on Twitter, dissect their articles and digest their columns religiously. Only then can you understand what they think is a good story and how to catch their attention with your idea.
2. Help them help you.
If a reporter reaches out to you with a question, answer it. And if you can’t, find someone else who can. By helping them the first time, you build a rapport that can go toward a trusted relationship.
3. Time it right.