7 tips to help make your CEO a Twitter pro

Is your CEO interested in Twitter? If you said yes, be thankful — for many communicators that’s not the case. “It’s disappointing to me that while businesses try to be more open with consumers,” blogger Reid Carr wrote for  Fast Company magazine, “studies show that CEOs have little to no involvement with a company website or a social media presence.” He offered  seven tips to help your CEO become more socially active on Twitter. — Matthew Royse