Nothing has changed the PR industry more than technological innovation. This evolution, known as “PR Tech,” has ushered in an exciting new era where PR pros and those leading the marketing charge must commit to researching new platforms and learning new skills.
Empowered with data and new technologies, we can now communicate with both members of the news media and our customers in more compelling ways.
It can be a bit daunting to know where to start when it comes to exploring new tools, so to take the guesswork out of the equation, I’ve outlined seven solutions that are guaranteed to make your life easier—and much more fun.
Each of these solutions matches to an important PR objective, and implementing these solutions will move us all closer to a programmatic approach to public relations.
1. Increase visual storytelling with Canva.
Canva does an incredible job empowering everyone to be creative. Touted as the world’s easiest design program, Canva democratizes one of the more elusive (and often expensive) aspects of PR.