7 traits of excellent PR agencies

Not all public relations firms are created equal. Here are a few things to consider if you’re in the market for a communications partnership.

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PR agencies are great for building brand awareness, analyzing their clients’ industries and boosting media relations efforts.

However, not every business relationship will run smoothly. Are you considering hiring a new PR agency? There are several things you should keep in mind, which will help you find a firm with the right fit for your organization.

Here are seven traits that excellent PR agencies possess:

1. Have good reputations

There are approximately 8,000 PR agencies in the Unites States alone. That means you have a lot of options. However, make sure to pick an agency with a good reputation.

That doesn’t mean you have to go with the biggest agency out there; even boutique companies can have a solid reputation. Eliminate any PR agencies that could take advantage of you or that don’t have a lot of experience behind them. When in doubt, ask other companies that have worked with the PR agencies you’re considering.

2. Get to know their clients

You should never work with a PR agency that takes a cookie cutter approach.

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